Helping a consumer tech player which had to fire most of their workforce some years ago rebuild its team
Introduction

This was a very unique case as our client which once used to be a leading consumer tech player had to fire most of its workforce in the past now wanted to rebuild the organization

Problem Statement

The brand of the company was vastly compromised and it would take a lot of effort to establish a changed narrative in the talent market.   

The company's reputation as a stable employer was tarnished by the layoffs, making it challenging to attract top talent and rebuild their teams effectively.

Analysis

Our client which once had a very strong employer brand had been out of news-good or bad for a few years now. 
 
We had to weave a new narrative and spread it to ensure they were able to onboard high quality talent.      
    
We could not go very aggressive on talks about the future due to the risk of sounding exaggerated and had to stick to basics.

Solution Implementation

Talent Mapping and Needs Assessment:

We conducted a comprehensive analysis of the company's talent needs, identifying critical roles, skills gaps, and recruitment priorities to support the rebuilding process.

Our team collaborated closely with the client's leadership to understand their strategic objectives, culture, and values, ensuring alignment in talent acquisition efforts.

Talent Attraction Strategy

We formulated a multi pronged approach towards creating inbound interest from relevant high quality talent. This included networking events, social media messaging, storytelling from existing employees over social media, structured exploratory conversations for most of the candidates

Employer Branding and Reputation Management:

We supported the client in enhancing their employer brand and rebuilding their reputation as a desirable employer in the industry.

Through targeted employer branding initiatives, including thought leadership content, employee testimonials, and recognition programs, we showcased the company's strengths, values, and commitment to employee growth and development.

Impact

Talent Acquisition Success: We helped the client rebuild their teams by sourcing and hiring top-tier talent to fill critical roles and address skills gaps across the organization.

Reputation Restoration: Through targeted employer branding efforts, we supported the client in rebuilding their reputation as an employer of choice, attracting top talent and restoring confidence in the company's stability and growth prospects.

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